Case study
Delta Agribusiness
Delta Agribusiness is a leading independent Australian agribusiness supplying farm inputs and expert agronomy across five states. Since 2006, it has expanded to 68 branches, processing tens of thousands of annual invoices.
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65,000
Invoices processed annually
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40+ hrs
Saved weekly in the AP team
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68
Branches supported nationally
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3 of 7
Staff focused on higher tasks
Driving Success
Automating AP to Match the Pace of Growth
Introduction
Delta Agribusiness (Delta Ag) is one of Australia’s largest independent agribusinesses, supplying farm inputs and expert agronomy advice to growers across New South Wales, Victoria, South Australia, Western Australia, and Queensland.
Founded in 2006, Delta Ag has grown from a handful of branches to a network of 68, processing tens of thousands of invoices a year to keep pace with its expansion. For years, Delta Ag’s Accounts Payable (AP) team managed a paper-based invoicing trail, scanning and manually keying invoices into ABM, their financial management system.
As Delta Ag continued to grow the manual workload grew with it. The accounts team nearly doubled in size over a decade, and Delta Ag’s busiest months meant staff regularly working weekends just to keep on top of processing. To resolve this ongoing manual effort, Delta Ag partnered with Ellby to build a complete, end-to-end automation solution connecting the existing invoice data extraction system with ABM and Eftsure.

Location: New South Wales, Victoria, South Australia, Western Australia, and Queensland
Established: 2006
Network footprint: 68 branches
Invoice volume: Around 65,000 invoices a year
Ellby solution: End-to-end automation solution connecting the existing data extraction system with ABM and Eftsure
Solution in place: Fully connected workflow operational following a six-week optimisation period after go-live
Key Results
Efficiency
Payment processing weekend work eliminated, saving at least 40 hours every week.
Automation
Invoice data flows automatically from capture straight into ABM pre-populated.
Scalability
Onboards new business units smoothly to scale without adding AP headcount.
Accuracy
Supplier bank details verified automatically to uphold rigorous fraud prevention.
Integration
End-to-end workflow connects existing data extraction directly into ABM financial system.
Connectivity
Tailored routing rules deliver invoice types directly to the right branch person.
Situation
Overcoming the Burden of Paper-Based AP
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The Challenge
For years, Delta Ag’s Accounts Payable (AP) team managed a paper-based invoicing trail, scanning and manually keying invoices into ABM, their financial management system. An earlier automation tool captured invoice data - a big step forward in itself - but stopped short of integrating with ABM, so staff were still manually transferring information between systems, one invoice at a time.
As Delta Ag continued to grow, adding branches through acquisition and expanding its footprint, the manual workload grew with it. The accounts team nearly doubled in size over a decade, and Delta Ag’s busiest months meant staff regularly working weekends just to keep on top of processing. With invoice data already being automatically captured, connecting it to feed directly to ABM was the logical next step - the ongoing manual effort required to process invoices made a compelling case for this integration that could not be ignored.
The Real Costs
The manual workload grew rapidly alongside company expansion, impacting the entire business resourcing:
The accounts team nearly doubled in size over a decade just to keep pace with growth
Busiest months regularly forced staff to work weekends to keep on top of processing.
Staff were stuck manually transferring information between systems, one single invoice at a time
The high ongoing manual effort created a severe bottleneck that restricted the business from scaling.
The manual processing layout was structurally incapable of keeping pace with Delta Ag’s fast expansion.
“The biggest cost was the time and headcount required to manually process and transfer information from one system to another.”
Andrew Chanphakeo
Group Financial Controller
Delta Agribusiness
Task
Finding the Right Solution Partner
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A Fully Connected AP Workflow
Delta Ag partnered with Ellby to drive their success by building a complete, end-to-end automation solution connecting the existing invoice data extraction system with ABM and Eftsure. Rather than fitting Delta Ag into a fixed, out-of-the-box system, Ellby tailored the solution to Delta Ag's processes from the ground up.
The process began with a detailed discovery phase to map requirements and a multi-session scoping process - giving the team confidence the integrations would work exactly as designed before a single line of the solution was built.
The Solution
Real-Time Desktop Processing
The difference is tangible for the AP team. Invoice data now flows automatically from capture through to ABM, arriving pre-populated and ready to go - all the team needs to do is check the details and click a button to send it through.
Supplier bank details are verified before an invoice can proceed, upholding the rigorous fraud prevention and approval processes already in place across the business.
Invoices are automatically matched against goods receipts in ABM, removing much of the manual back-and-forth between branches and the accounts team. A tailored set of routing rules ensures each invoice type reaches the right person at the right branch, rather than landing in a shared inbox for several people to check.
Implementation
Built Around Delta Ag’s Way of Working
Delta Ag's 68 branches operate with a high degree of autonomy, so any new system needed to work with that structure rather than against it. Ellby's team stayed with Delta Ag from discovery through a six-week optimisation period after go-live, meaning the AP team could raise and resolve issues with the same people who already understood their setup—so nothing needed to be explained twice, and adjustments were rolled out quickly.
Training was delivered to the AP team, while branch-level workflows were designed to remain largely unchanged, minimising disruption for the wider business. A staff survey of the AP team conducted after go-live found universal support for the change, even among longserving team members.
“Ellby doesn’t run an out-of-the-box system - they tailor the solution to exactly what you need. That mattered because so many of our processes are unique to Delta Ag.”
Andrew Chanphakeo
Group Financial Controller
Delta Agribusiness
Success
Transformation Across the Board
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Freeing the Team to Focus on Growth
By replacing manual data entry with a tailored automation solution, Ellby helped Delta Ag transform its accounts payable workflows to unlock unprecedented operational efficiency and team freedom.
Operational Freedom and Focus
Delta Ag now processes between 6,500 and 8,000 invoices a month without manual entry into ABM - that is around 65,000 invoices a year. The AP team estimates at least 40 hours saved every week, with further efficiencies realised across the branch network.
Shifting Focus to True Priorities
Queries between branches and the AP team have fallen sharply too. Automated matching against goods receipts has removed roughly half of all “where’s my product” queries. With zero-touch invoicing in the works for the team’s most trusted suppliers, the AP team is steadily shifting its focus from routine data entry to the exceptions that need real attention.
Staff Wellbeing
The impact on Delta Ag’s people has been just as significant. Weekend work during Delta Ag’s peak season is now a thing of the past, and three of the team’s seven AP staff have been freed to take on new responsibilities - giving Delta Ag the room to restructure roles and support people’s careers within the business, rather than adding headcount to keep pace with growth.
“The Ellby solution can be customised to basically anything you can dream of. There are no real limitations in how you want it to work.”
Andrew Chanphakeo
Group Financial Controller
Delta Agribusiness
“Not one person said we were worse off for having implemented the solution.”
Andrew Chanphakeo
Group Financial Controller
Delta Agribusiness
Scaling Without Constraints
As Delta Ag expands its operations, including the recent, seamless integration of a brand new business unit, the organisation is perfectly positioned to handle increased volume and future growth smoothly, without the need to expand headcount within the accounts payable team.
Key Results
40+ hrs
Saved weekly in the AP team
3 of 7
AP staff freed for higher-value work
65,000
Invoices processed annually
50%
Internal queries removed
Looking Ahead
As Delta Ag continues to grow, including recently onboarding a new business unit onto the same integrations, the business is well placed to scale without adding headcount to the AP team. For Andrew Chanphakeo, the appeal is straightforward:
“The Ellby solution can be customised to basically anything you can dream of. There are no real limitations in how you want it to work.”
Andrew Chanphakeo
Group Financial Controller
Delta Agribusiness
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